THE IMPERFECTLY PERFECT CAMPAIGN

The Imperfectly Perfect Campaign is a mental health advocacy initiative founded by Glenn Marsden with the vision to change how the world sees, speaks about, and supports mental health. Unlike nonprofits or donation-driven organisations, this campaign is self-funded through Glenn's professional work and powered by purpose, passion, and community.

What began as one person's mission in 2018 has grown into an advocacy platform that has generated over 12 million media impressions worldwide and featured over 500 individuals sharing their mental health stories.

The campaign provides free, accessible content that raises awareness and sparks real conversations around mental health through a globally ranked podcast, a quarterly digital magazine, articles, community initiatives, and storytelling campaigns that strip away stigma and humanize mental health.

MISSION

Our mission is to change the narrative around mental health, one story at a time. We aim to normalise conversations surrounding mental health through authentic storytelling, and public awareness, creating a world where future generations can live free from the stigmas that have long surrounded mental health challenges.

ETHOS

At the heart of Imperfectly Perfect is the drive to challenge social media perfectionism, corporate silence, and the walls that leave so many feeling alone. We believe in making mental health conversations raw, real, and visible, not hidden behind filters or formalities.

We're building a world where authenticity leads the way. Where mental health is spoken out loud, with strength, grace, and humanity. Where differences are honored, and connection becomes healing.

GLENN'S VISION

To create lasting impact through authentic storytelling. Glenn works with individuals and organizations aligned with the mission to spread awareness, education, and advocacy around mental health. This work is for current and future generations, normalising conversations that were once silenced.

OUR PILLARS

Four foundational values shape everything we do:

Inclusion – Embracing every background, belief, and lived experience
Innovation – Addressing real-world issues with creative approaches
Integrity – Leading with truth, transparency, and purpose
Empathy – Nurturing compassion, kindness, and human connection

We're not perfect, and that's the point. We're a community of imperfect people, choosing to share our stories and create change.

IMPORTANT DISCLOSURE

The Imperfectly Perfect Campaign is a personal advocacy initiative, not a registered nonprofit or charity. It does not accept donations and is self-funded by founder Glenn Marsden through his professional speaking and writing work.

Keeping Up With The Campaign On Instagram

@paths_to_purpose_archive_ “When you share your story, you give others permission to find strength in theirs.”
….. “Everybody Is Human” (by Glenn Marsden) From Australia’s lights to Hollywood’s fame, I’ve seen the faces behind the name. They shine on screens, adored, pursued, Yet fight their battles, misunderstood. The w
Out today on the @imperfectlyperfect_podcast Jamie Jones-Buchanan MBE - a former professional rugby league player and the current Director of Culture, Diversity, and Inclusivity at Leeds Rhinos, where he spent his entire career. A key member of the
Your chance to share your story with millions of people worldwide alongside some of the world’s biggest names from Australia to Hollywood and beyond. Let alone, endorsed by more leading public figures and featured in publications across the glo

The Imperfectly Perfect Campaign is a mental health advocacy initiative founded and self-funded by Glenn Marsden. It is not a registered nonprofit or charity and does not accept donations. The campaign exists to create awareness and conversation around mental health through authentic storytelling.

Crisis Support:
🇺🇸 USA: 988 Suicide & Crisis Lifeline | Emergency: 911
🇦🇺 Australia: Lifeline 13 11 14 | Emergency: 000

This campaign provides awareness, not professional mental health advice. If you need help, please reach out to crisis support services.