OUR ETHOS AND VISION

The Imperfectly Perfect Campaign is a global movement and philanthropic endeavour led by Glenn Marsden, founded with the vision to radically shift how the world sees, speaks about, and supports mental health. Unlike nonprofits or donation-driven organisations, this campaign is self-sustained, not led by funding or grants, and powered by purpose, passion, and community.

What began as one man's mission has evolved into a worldwide force for change, reaching over 12 million people and earning the support of hundreds of high-profile voices from around the globe.

At its core, the Imperfectly Perfect Campaign exists to provide free, accessible resources that raise awareness and spark powerful, real conversations around mental health. This mission is carried through a globally ranked podcast, a beautifully curated quarterly digital magazine, a growing library of insightful articles and tools, community-driven initiatives, and storytelling campaigns that strip away the stigma and humanise mental health like never before.

MISSION

As a philanthropic endeavour that partners with organisations, our mission is to foster meaningful social impact by changing the narrative around mental health, one story at a time, through our global network.

We aim to build a legacy that transcends time; one that champions education, support, advocacy, and public awareness to normalise conversations surrounding mental health. In doing so, we aspire to help create a world where our children, grandchildren, and future generations can live free from the stigmas that have long surrounded mental health.

Ethos

At the heart of Imperfectly Perfect is the drive to disrupt social media perfectionism, challenge corporate silence, and dismantle the walls that leave so many feeling alone. Glenn believe’s in transforming the narrative by making mental health conversations raw, real, and visible, not hidden behind filters or formalities.

Building a world where authenticity leads the way. Where mental health is not whispered about, but spoken out loud, with strength, grace, and humanity.

A world where differences are honoured, and connection becomes the cure.

Glenn’s Mission

To create a lasting social impact, one story at a time.
Glenn partners with aligned individuals and organisations to spread awareness, education, and advocacy, aiming to normalise conversations around mental health globally. This isn’t just for us, it’s for our children, their children, and every generation to come.

Our Pillars

We stand on four foundational values that shape everything we do:

  • Inclusion – Embracing every background, belief, and lived experience

  • Innovation – Solving real-world issues with bold, creative thinking

  • Integrity – Leading with truth, transparency, and purpose

  • Empathy – Nurturing compassion, kindness, and human connection

We’re not perfect, and that’s the point. We're a global community of imperfect people, choosing to lead with our hearts, share our stories, and create change.

Keeping Up With The Campaign On Instagram

In our hyper-connected world, social media has become a staple of daily life, a platform where we share ideas, support each other, and foster connections. However, there’s a flip side. The very tool meant to connect and inspire us can also take
“Body dysmorphia isn’t vanity, it’s a silent war. A distortion so loud, it drowns out reality. It doesn’t just live in the mirror… it takes over your mind, your worth, your life. And still, most won’t see the ache

The Imperfectly Perfect Campaign is a philanthropic initiative, self-funded by its founder, Glenn Marsden. While Glenn works professionally as a speaker, author, and event creator, the campaign exists to provide free, accessible mental wellbeing resources and drive global awareness. It is not a nonprofit, nor is it supported by donations, it exists solely through purpose-driven action.

The Imperfectly Perfect Campaign is creating awareness and not a substitute for professional advice. Should you need help, please refer to your nearest crisis numbers. For the United States of America; 911 for all emergencies, alternatively the national suicide hotline on 1.800.273.8255 (TALK) For Australia; 000 for all emergencies, alternatively call Life Line Australia on 13 11 14