imperfect perfect campaign

Where Did We Go?

We talk about awareness, like it's something new, But where is the community, when people need to push through? We post about mental health, share stories on a screen, But scroll past real struggle like it's just another meme.

We're more connected than we've ever been before, Yet lonelier than ever, disconnected to the core. AI learns our voices, mirrors back our face, But can it hold your hand, when you're in that dark place?

Everyone's a creator, chasing viral fame, Clipping someone else's work, playing someone else's game. Tearing others down, just to build their own brand up, Forgetting that real impact, isn't measured in a cup

Of likes and empty follows from people you don't know, While neighbours next door suffer, and we let community go. Technology's a tool, yeah, it's done incredible things, But are we trading human touch for the convenience that it brings?

When did filters replace the truth, of showing who we are? When did algorithm feeds become our guiding star? I'm not against progress, I'm not living in the past, But some things in this life, were never meant to move so fast.

A conversation, eye to eye, no screen between the two, A hand reached out to lift someone, when they don't know what to do. We're losing something sacred in the race to something new, The simple human kindness that could always pull us through.

So before we let the digital, define what's real and fake, Let's remember we're still all human, for humanity's own sake. Where are the communities that gather, face to face? Where's the time we used to give, the slower kind of pace?

We see what's missing clearly, connection, truth, and care, But seeing isn't fixing if nobody's really there.

Organisations talk wellbeing while they chase the bottom line, Slap a band-aid on the problem, call it wellness by design. When did profit over people become the way we measure worth? When did balance sheets matter more than human life on Earth?

But there's a different way to move, a different kind of call, Not another organisation, just people after all. Imperfectly Perfect, it's a movement from the heart, Using socials as a tool, but human connection is the art. It's built on what God intended, real community, real care, No profit motive driving it, just showing up, being there.

So put the phone down sometimes, look someone in the eye, Ask them how they're doing and wait for the reply. Build something that matters, not just content for the feed, Be present for each other, that's the impact that we need.

By Glenn Marsden.