Where executive wellbeing meets peak performance, integrating physical vitality, wellbeing, emotional resilience, and strategic leadership for sustainable organisational success.
From Mental Health Advocacy to Executive Wellbeing: Glenn Marsden's Evolution
As the founder of the Imperfectly Perfect Campaign, Glenn Marsden has spent years demonstrating a deep understanding of mental wellbeing advocacy and community building. Now, while continuing to lead IPC's vital mission, Marsden is expanding into the corporate wellbeing space through his latest venture, Ascendia Wellness Group - a natural evolution of his commitment to destigmatise challenges and promote authentic conversations about wellness.
Marsden's extensive experience with the Imperfectly Perfect Campaign provides invaluable insights into the real challenges leaders face when dealing with pressure, perfectionism, and the often-hidden struggles of executive responsibility. This background ensures that his approach to corporate wellness remains grounded in authenticity and practical application rather than theoretical concepts.
"Through IPC, I've seen first-hand how challenges affect people at every level, including executives who often feel they can't show vulnerability or seek help," explains Marsden. "Ascendia bridges that gap by bringing the same authentic, stigma-free approach to the corporate space."
Introducing Ascendia Wellness Group
Founded in early 2025 by directors Dan Mansour, Glenn Marsden, and Daryl Kelly, Ascendia Wellness Group was born from a clear gap in the market: executive wellbeing designed at the standard leaders operate at.
While Ascendia itself is new, the expertise behind it is far from novice. Collectively, the founding team brings over six decades of experience in mindset, performance, wellbeing, and human optimisation, having worked with individuals, leaders, and communities across all levels.
Now, they've united that experience under one premium umbrella to serve CEOs, C-suite executives, and high-performing teams who need solutions that understand the complexity of their roles and the intensity of their decision-making environment.
Mission and Integrated Approach
Ascendia's mission centres on helping leaders thrive under pressure, strengthen resilience, and build sustainable success through an integrated approach that combines:
Mindset optimisation - Developing mental frameworks for peak performance
Mental health support - Providing professional psychological wellness resources rooted in authentic advocacy
Nutrition guidance - Tailoring dietary strategies for executive demands
Lifestyle integration - Balancing personal wellbeing with professional excellence
Corporate wellness programs - Scaling individual success to organisational transformation
The Premium Difference
What sets Ascendia apart in the crowded wellness market is their specific focus on the executive experience, informed by real-world wellbeing advocacy. Rather than offering generic wellness solutions, the company develops tailored strategies that acknowledge the unique challenges of leadership roles - from high-stakes decision making to the isolation that often accompanies executive positions.
The integrated model ensures that physical vitality, mental clarity, emotional resilience, and strategic leadership capabilities are developed in harmony, creating sustainable performance improvements rather than short-term fixes.
Marsden's continued work with the Imperfectly Perfect Campaign ensures that Ascendia's approach remains connected to authentic advocacy, bringing a level of understanding about pressure and perfectionism that purely corporate-focused wellness companies often miss.
Building on Proven Success
The transition from community advocacy to corporate wellbeing represents more than just market expansion - it's about taking proven methodologies for breaking down stigma and building resilience, and applying them where they're desperately needed: in boardrooms and executive suites.
"The same pressures that affect individuals in our communities affect leaders in organisations," notes Marsden. "The difference is that executive stress has a ripple effect throughout entire companies. By supporting leaders authentically, we're ultimately supporting everyone they lead."
Looking Forward
As organisations increasingly recognise the critical link between executive wellbeing and overall business performance, Ascendia Wellness Group is positioned to lead this transformation. Their comprehensive approach, grounded in authentic wellbeing advocacy, addresses not just individual executive needs, but extends to building resilient, high-performing teams and sustainable organisational cultures.
For leaders ready to elevate their performance while maintaining their wellbeing, or organisations seeking to invest in their executive teams' long-term success, Ascendia Wellness Group offers a new standard in corporate wellness - one built on the foundation of genuine wellbeing advocacy and community building.
About Ascendia Wellness Group
Founded in early 2025 by Dan Mansour, Glenn Marsden, and Daryl Kelly, Ascendia Wellness Group specialises in executive wellbeing solutions that integrate physical vitality, mental clarity, emotional resilience, and strategic leadership development. With over 60 years of combined experience in mindset, performance, wellbeing, and human optimisation, the company serves CEOs, C-suite executives, and high-performing teams seeking sustainable success.
Glenn Marsden continues as founder of the Imperfectly Perfect Campaign while expanding into corporate wellbeing through Ascendia.
For more information, visit: ascendiawellnessgroup.com
