Rethinking Corporate Wellbeing: It’s Time to Go Back to Basics

The Traditional Approach: A Thing of the Past

In the past, corporate wellbeing often revolved around surface-level initiatives: a yoga class here, a motivational speaker there. While well-intentioned, these programs frequently failed to address the root causes of employee disengagement and burnout. The question arises: are these efforts truly making a difference?

The Current State: A Wake-Up Call

Recent statistics paint a concerning picture:

• Mental Health Challenges: Approximately 1 in 6 employees experience mental health issues in the workplace, leading to significant absenteeism and decreased productivity.

• Financial Implications: Poor mental wellbeing costs UK employers an estimated £42 billion to £45 billion annually through presenteeism, sickness absence, and staff turnover.

• Return on Investment: For every £1 spent on supporting the mental health and wellbeing of their workforce, employers get, on average, about £4.70 back in increased productivity.

These figures highlight a pressing need for a more effective and sustainable approach to employee wellbeing.

Our Approach: Human Connection at Its Core

Here, we recognise that true wellbeing stems from authentic human connections and a supportive work environment. Our approach is grounded in the following principles:

• Psychological Safety: Creating an environment where employees feel safe to express themselves without fear of judgment or retribution.

• SMART Communication: Implementing clear, empathetic, and effective communication strategies to foster understanding and collaboration.

• Stress Management: Equipping teams with tools and techniques to manage stress proactively, enhancing resilience and performance.

• Values-Driven Collaboration: Aligning team objectives with core organizational values to promote a sense of purpose and cohesion.

Feedback from participants in our programs consistently highlights improvements in team dynamics, stress management, and overall workplace culture.

The Bottom Line: A Strategic Imperative

Investing in genuine employee wellbeing is not merely a moral obligation but a strategic business decision. Organizations that prioritize authentic wellbeing initiatives experience:

• Increased Productivity: Employees who feel supported are more engaged and motivated, leading to higher output.

• Reduced Turnover: A positive work environment fosters loyalty, decreasing recruitment and training costs.

• Enhanced Reputation: Companies known for their commitment to employee wellbeing attract top talent and retain valuable staff.

The landscape of corporate wellbeing is evolving, and with the imperfectly perfect campaign and our corporate wellbeing workshops, we are at the forefront of this transformation. By focusing on human connection and addressing the root causes of disengagement, we are helping organisations build healthier, more productive workplaces.

For more information on how we can support your organisation's wellbeing journey, please contact us at generalenquiries@imperfectlyperfectcampaign.org

Mental Health Is Not a Brand, It’s a Battle Some Are Still Fighting Silently.

You’ve seen the posts.

The hashtags.
The “check in on your mates” captions.
The curated vulnerability followed by perfectly filtered smiles.

Mental health has finally entered the mainstream conversation, and while that’s progress, we can’t ignore the flip side:

It’s also becoming a brand.
A talking point.
A trend.

But for many…
It’s not a caption.
It’s a daily battle behind closed doors.

While some are hashtagging #MentalHealthAwareness, others are just trying to get out of bed.

While some are posting polished reels on resilience, others are silently drowning, with no camera, no audience, and no “likes” to validate their pain.

This isn’t to shame those who are speaking up.
We need awareness. We need more conversation.
But what we don’t need is performance over presence.

Because behind every “I’m fine” is often a story that hasn’t been safe to tell yet. And behind every person championing others is often someone who’s had to crawl through their own darkness, without applause, without algorithms, and without anyone even noticing.

Let’s not forget the people who:

– Check in on others but rarely get checked on
– Keep showing up to work, parenting, caregiving, leading, even while breaking
– Post nothing because their energy is spent simply surviving

Mental health isn’t linear. And it’s not always visible.

So before we post about awareness, ask:
- Am I really available for what someone might say if they told me the truth?
- Am I creating space — not just content?

- Am I checking in, even when there’s no World Mental Health Day hashtag trending?

Because true advocacy means staying in the conversation when the spotlight moves on.

At the Imperfectly Perfect Campaign, we don’t do performative.
We do people.
We share the real, the raw, the rarely spoken, because that’s what makes others feel less alone.

To anyone still fighting silently, we see you.

And to anyone with a platform:
Use it for truth, not trends.